Arjun Bhasin
Arjun Bhasin is co-founder of Miicasabella, the short-term rental business he runs with his wife Tanya. Together they’ve built a $15M portfolio of four luxury properties in just 15 months, tracking to over $1.5M in annual revenue, with a fifth ground-up build underway. A tech executive at Meta by day, Arjun brings an engineer’s discipline to the business side of STR — from acquisition underwriting and financial modeling to weaving AI into day-to-day operations. His investment philosophy is depth over door count: a small number of carefully chosen properties, built with serious craft and amenity density. After a fast first chapter, he’s now focused on the less glamorous question of how to scale a depth-first portfolio without losing what made it work. Arjun is most interested in helping operators think rigorously about capital, returns, and the systems behind durable performance.
Tanya Prabhakar
Tanya Prabhakar is co-founder of Miicasabella and the creative and operational force behind every property in the portfolio. She has personally led each of the four luxury builds the couple completed in just 15 months, with a fifth ground-up project now underway. Tanya owns property execution end-to-end — starting from the guest avatar and shaping the experience backwards from there, then orchestrating the architects, designers, GCs, landscapers, artists, and operations teams it takes to bring the vision to life. She is the quiet through-line that keeps the original vision intact across every decision the build team makes along the way. Her path here has been anything but linear: she began her career in India as PR head for bestselling author Chetan Bhagat across publishing and his film adaptations, then ran digital marketing before relocating to the U.S., transitioning into software engineering before going all-in on Miicasabella. Tanya’s blend of storytelling instinct, design eye, and operational rigor is what gives the portfolio its premium edge, and she’s especially passionate about helping operators see that being top 1% in a market comes down to intentionality and craft — not timing or door count.
WORKSHOP
$15M Portfolio, $1.5M/Year, Four Properties: How We Got Here in 15 Months While keeping W-2 Jobs
This session breaks down the playbook behind a $15M, four-property STR business built in 15 months — without either of us quitting our W-2 jobs — and the honest trade-offs of going deep on a small portfolio instead of stacking doors.
SESSION SUMMARY
In this session, Arjun Bhasin and Tanya Prabhakar share the unfiltered story of how they built Miicasabella into a $15M, $1.5M/year STR business in 15 months, operating across multiple markets while still holding demanding tech careers. Drawing on lessons from their first property through their flagship builds, they’ll walk through how they underwrite acquisitions, why they choose depth over door count, the trade-offs of investing heavily in design and amenity density, and the systems they’ve built to run a multi-market portfolio remotely as a couple. Expect candid talk on the mistakes, the moments they almost tapped out, and the family and risk trade-offs that come with building a luxury portfolio while holding down the paycheck. Designed for new and aspiring hosts seeking an accessible, honest playbook for their first or second property—not a highlight reel.